Long-term Stock Exchange
Designing a diversity, equity, and inclusion tool to attract talent, celebrate diversity, and offer transparency
CLIENT LONG-TERM STOCK EXCHANGE
Project Background
The Long-Term Stock Exchange (LTSE), in a fast-paced growth-stage, wanted to be recruiting the best talent possible. The careers website, as it stood, lacked any human connection, storytelling, delight, or transparency about DEI.
My Role
UI/UX and Web Designer. My role included concepting the new tool, creating low and high-fidelity wireframes, prototyping the designs in Figma, and collaborating with developers on the build.
Services
web design · ui/ux · marketing design The Ask
To create a tool within LTSE.com used to report on DEI metrics twice a year, highlight the LTSE commitment to DEI within the organization, and reflect the people, personalities, and culture behind the company.
The Output
A website that communicates the LTSE commitment to DEI in a way that balances honesty with celebration, that gives candidates a feel for the LTSE values and what it is like to work at LTSE.
The Outcome
The LTSE talent team reported an increase in the number of job applications received overall, particularly from a wider range of diverse applicants, leading to improved diversity of hires.
Project goals
1
Articulate the company values
2
Communicate the commitment to representation and building a balanced organization through transparency
3
Demonstrate what it’s like to work with LTSE
